“Life is about pushing through discomfort and overcoming pain to never let anything stop you from truly living live to the fullest.”
Lyon Herron embodied this mentality from an early age, long before founding Ly&Co. Born with a rare genetic mutation called Gardner's Syndrome, at age 4 Lyon had developed a golf ball-sized tumor in his hip. By 7, he had developed tens of thousands of cancerous polyps.
From there, it was colon cancer. Countless rounds of chemotherapy. Stem cell treatment. Healers in Brazil. A 6-pound desmoid tumor.
All before the age of 15…
For many, Gardner’s Syndrome is a source of great suffering. One that spells the end of “normalcy.” To Lyon, his disease was a calling. One that empowered him to build mental fortitude and share this unshakable attitude with the world.
In his battle, he found his voice.
Growing up in Los Angeles, California, Lyon took refuge in SoCal’s diverse elements. He engaged in creeds shared by people across the world—surfing, skating, snowboarding, and riding motorcycles.
It was in the sea, streets, snow, and sand he found community. And it was here he washed away the chemicals, doctors’ visits, and surgeries. Each terrain offered him solitude, away from fluorescent lights and hospital waiting rooms. Though the medical treatments helped Lyon survive, it was that powerful ebb and flow of these elements that gave him life. A life of sunshine, skating, and surfing...
...the life of a normal SoCal kid
In the face of difficulty, Lyon had to become his own source of fierce positivity and strength. Gardner’s Syndrome was his burden to shoulder, and if he was to move forward, it would have to be on his own terms. But he knew he couldn’t do this alone, and thankfully, Lyon had his incredible community behind him.
Six weeks after his surgery, Lyon was back in the water. Lyon held a newfound respect for life which fostered his positive attitude — one that would seek joy in every moment.
But Lyon’s story was just beginning.
“Life is like the waves. The good comes and goes regardless of how much we want it to stay. Everything in life is ultimately temporary. But there is always room for hope.”
During one of the most difficult times in his life, Lyon found comfort behind the lens of a camera. He began sharing his photography, life lessons, and story through social media. As his followers grew, Lyon discovered he had a unique gift for making connections, giving hope to others, and inspiring them to overcome their struggles with courage and joy.
The pillars and principles that shaped Lyon’s upbringing would build the foundation for his clothing brand Ly&Co. Those pillars are the brand’s birthmark.
Love & Positivity
Living Life to the Fullest
Every shirt, sweatshirt, beanie, print and piece of apparel offered by Ly&Co are imbued with these defining principles.
Woven into the fabrics of Ly&Co is something as imperceptible as a wave forming in the distance, and as real as the love tasted in a home-cooked meal.
That special thread is a passion for life.
Ly&Co is made for those who share this doctrine. That’s why our clothing is unisex, because this mentality is not shaped by gender or any other division; it is non-discriminatory. Every piece comes with a reminder or a motto to face the day with strength and love.
Wearing Ly&Co means to embody Lyon’s thirst for life.
Today, Lyon lives with 13 active tumors. One is life-threatening and inoperable. He continues to surf, skate, snowboard, ride motorcycles, photograph the world’s beauty, and most importantly, embrace life.
Ly&Co was founded on January 1, 2020. A Lyon Herron LLC company and partnership between Lyon Herron and his fiancée, Danica Locker.