“Life is about pushing through discomfort and overcoming pain to never let anything stop you from truly living live to the fullest.”
Lyon Herron embodied this mentality from an early age, long before founding Ly&Co. Born with a rare genetic mutation called Gardner's Syndrome, at age 4 Lyon had developed a golf ball-sized tumor in his hip. By 7, he had developed tens of thousands of cancerous polyps.
From there, it was colon cancer. Countless rounds of chemotherapy. Stem cell treatment. Healers in Brazil. A 6-pound desmoid tumor.
All before the age of 15…
For many, Gardner’s Syndrome is a source of great suffering. One that spells the end of “normalcy.” To Lyon, his disease was a calling. One that empowered him to build mental fortitude and share this unshakable attitude with the world.
In his battle, he found his voice.
The pillars and principles that shaped Lyon’s upbringing would build the foundation for his clothing brand Ly&Co. Those pillars are the brand’s birthmark
STRENGTH
LOVE & POSITIVITY
COMMUNITY
HOPE
LIVING LIFE TO THE FULLEST
Every shirt, sweatshirt, beanie, print and piece of apparel offered by Ly&Co are imbued with these defining principles.
Woven into the fabrics of Ly&Co is something as imperceptible as a wave forming in the distance, and as real as the love tasted in a home-cooked meal.
That special thread is a passion for life.
Ly&Co is made for those who share this doctrine. That’s why our clothing is unisex, because this mentality is not shaped by gender or any other division; it is non-discriminatory.
Every piece comes with a reminder or a motto to face the day with strength and love.
Wearing Ly&Co means to embody Lyon’s thirst for life.
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LFDL Hoodie - INDIGO BLUE
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